Who it's for

Fair Data is a recognisable mark that enables consumers to make educated choices about their personal data. When you interact with a Fair Data organisation, you have confidence that your information is safe.

Fair Data accreditation is available to:

Consumer organisations

You can show customers you are ethical, transparent and responsible, by displaying a badge that is as recognisable and trusted as the Fairtrade mark. This in turn will reinforce your corporate responsibility programme and generate goodwill for your customer brand.

Suppliers of research and data

You can instantly show your clients that you adhere to the highest standards of data collection, processing and use. Buyers want to do business with trusted suppliers who share their values. Fair Data says to any company using your data or commissioning your research that they can do so with complete confidence. To respondents, you can remove any concerns they might have about engaging in and supporting your research.

Public/government bodies

You can ensure that the public trusts and engages with your social research. You can ensure the evidence you need to base your important policy decisions on is reliable. Equally you can quickly show your supply chain what your values are.

Consumers

Fair Data is a recognisable mark that enables consumers to make educated choices about their personal data. You interact with a Fair Data organisation you have confidence that your information is safe.